Eastmallbuy Finds Spreadsheet
Since its inception in 1966, Vans has become synonymous with individuality, creativity, and a rebellious spirit. Founded by Paul Van Doren and his partners in Anaheim, California, Vans began as a small shoe factory with a simple mission: to create high-quality, customizable footwear that resonated with a growing counterculture.
Unlike traditional shoe companies, Vans initially sold their products directly to customers from their factory store. The brand's first shoe, the #44 Deck Shoe—later known as the Authentic—quickly gained popularity among skateboarders and surfers due to its durable rubber sole and gum-colored outsole. This was the foundation of Vans' connection with action sports, a relationship that continues to define the brand today.
In the 1970s, Vans became a staple in the skateboarding scene, thanks to its innovative designs and functionality. The introduction of the Era
By the 1980s, Vans had expanded its appeal beyond skateboarding. The brand's iconic checkered slip-ons gained mainstream attention after being featured in popular films like Fast Times at Ridgemont High. This cultural moment propelled Vans into the spotlight, cementing its status as a symbol of self-expression and youth rebellion. Over the decades, Vans has continued to innovate while staying true to its roots. The brand has collaborated with artists, musicians, and designers, creating limited-edition collections that celebrate individuality. From the Vans Warped Tour to theHouse of Vans global venues, the brand has consistently championed music, art, and street culture. Today, Vans remains a global leader in action sports and lifestyle footwear. With a commitment to sustainability, inclusivity, and creativity, the brand continues to inspire generations to "Off the Wall." Whether on a skateboard, at a concert, or in the streets, Vans is more than just a shoe—it's a way of life.Beyond Skateboarding
A Legacy of Creativity
Looking Ahead